With the theme and key message strapline of 'Same patient, different perspective', I created a concept that showed the two stages of the disease area (fibrosis and inflammation) through the style of anaglyph imagery.
The anaglyph image is composed of a red and blue photo of the patient with both symptoms overlayed on each other to create, at first, a complex and complicated image that when viewed through anaglyph glasses becomes two separate and clear views that a HCP can diagnose and treat.
In conjunction with booth builders at the EULAR 25 congress, I created a showstopper interactive attraction that engaged audiences and challenged their perceptions of the disease area.