This project involved the creation of a overarching creative theme and key visual that represented the product branding and scientific messaging, along with streamline generation and campaign strategy.
Encompassing the theme of 'Reimagine survival' this concept evolves the current 'desert island' product branding into a patient campaign based around the notion of a 'message in a bottle', where patients are seeking help in their daily lives by leaving bottles with messages of hope contained within for HCPs to act upon.